A soulful return to who you are:

Personal Branding Photography in Boden, Sweden & Worldwide

Woman in yellow top gazing at red rock formations in Sedona Arizona at golden hour.

This isn’t your average brand shoot.


It's Editorial-level photography for adventurous female founders, in extraordinary locations That sets your business apart.


Think elegance, power, depth - rooted in the wild.

This isn’t your average brand shoot.


It's Editorial-level photography for adventurous female founders, in extraordinary locations That sets your business apart.


Think elegance, power, depth - rooted in the wild.


For the quiet leaders.

The wild-hearted ones.


You feel most at home in nature.


You're not here to partake in the competition of screaming the loudest, you're looking for images that radiate your essence and build authority so effeciently that words become secondary.


Rather than building a brand to impress, you're building one to connect. To have a tangible impact, and make a true difference in your world.


This is for you who are done with café table smiles or performing someone else’s version of ‘professional’.


You’re ready for something more expansive.

Something more real, true and wildly you.

Woman striking yoga pose on coastal rocks with ocean waves at dusk.

Female hiker climbing snowy mountain ridge with dramatic valley and sunset in background.

Step away from the noise

We’ll shoot in some of the most beautiful and soothing places I know, creating
a premium collection of brand photos that feel like a homecoming.

Forests, beaches, deserts, mountains...
Whatever element that calls your name.

No rushing or stiff poses, but plenty of space to breathe,
laugh, and connect with your Why.

Beyond pretty pictures, this is a space to fully arrive in your most
authentic self, and let that be witnessed.


Yogi in tree pose reflected in still water pool surrounded by Sedona red rock formations.

For the Seekers.

The Explorers.

The Quietly Rebellious.

For the Seekers.

The Explorers.

The Quietly Rebellious.


THE PROCESS


My personal branding experiences are designed to let you relax from beginning to end, allowing you to confidently share your story and essence, so the people that are meant for you can finally start discovering and connecting with you.


If that requires climbing a literal mountain,

I'm all in.


Step One


The Strategy call


Every session starts with a conversation about where you’re currently at in your business, and where you dream of being a year from now.


We talk about how you want to be perceived, what to wear, what kind of energy you want to bring forward, and the next-level identity you're looking to embody.


Together, we’ll shape a direction that feels fully aligned with YOUR brand and vision, and agree on the perfect shooting location(s) for you.


Whenever possible, I scout the locations beforehand, to reassure the best possible angles and composition, in the relation to the light conditions of the current season.

Woman in orange dress with hands on chest enjoying golden sunset by coastal cliffs.

Step two


Your Session Day


We meet at the choosen location matching your energy and vision.


If you've opted to include a Hair and Makeup artist we start with that, otherwise you show up dressed and ready as you want to be photographed.


I'll give you gentle directions throughout the day. We’ll keep things simple, fun and natural, letting the light, the land, and your presence do the work.


Following a thoughtfully curated shoot plan, I make sure we get you those elevated and dreamy images you signed up for.

Smiling blonde woman in a light green maxi dress poses on a rocky beach with palm trees at sunset.

Step three


You'll Walk away with:


  • A stunning collection of images that feels like home in your body, and that speaks directly to the hearts of your audience and dream clients.

  • Clarity and a bigger sense of ease around showing up online.
.
  • A new way of seeing yourself, in an elevated light.

  • Confidence to step into bigger rooms.
Woman in red dress walking on a misty beach at golden hour with cliffs in background.

The world needs your light.


My intention is to create a unique & bespoke photo experience that leaves you confident & inspired to start sharing more of your truest self & next-level magic, causing even greater ripples in your world.


The world needs your light.


My intention is to create a unique & bespoke photo experience that leaves you confident & inspired to start sharing more of your truest self & next-level magic, causing even greater ripples in your world.



This is for you if:


+ You’re a coach, wellness practitioner, retreat leader, creative, or visionary brand with an apetite for adventure


+ You're called to step into greater visibility, powerful feminine leadership, and abundance


+ You’ve outgrown the generic and want to show your true essence


+ You want guidance, not pressure — and a photographer who sees you


+ You crave space to breathe, reflect, and show up whole


+ You feel most alive in wild places


See what's possible

Woman meditating on rocky beach at sunset in white top and denim shorts.
Dark-haired woman with floral arm tattoo in yellow top against Sedona red rock backdrop.
Three women in yoga attire sitting on beach laughing together during outdoor wellness retreat session.
Woman in elegant green pleated dress sitting on steps between blue shutters of a colorful colonial building.
Woman practicing yoga warrior pose outdoors at sunset with scenic lake and forest in background.
Serene woman in white lace dress with eyes closed at sunset in Sedona desert landscape.
Skier standing on a snowy mountain summit overlooking a vast alpine landscape under blue sky.
Mountain biker riding trail at sunset with scenic lake and valley views in background.
Smiling woman with blonde hair leaning against a pine tree in a sunlit Scandinavian forest.
Woman in yellow dress with tattoos meditating at sunset with Sedona red rocks behind her.
Yoga practitioner balancing in tree pose reflected in desert pool with Sedona red rocks.
Woman sitting on sandy cliff overlooking ocean at golden sunset.
Hiker climbing snowy mountain ridge at sunset with dramatic valley and mountain range below.
Woman meditating in forest with hands on heart, bathed in warm golden light between trees.
Happy Asian woman laughing on a beach at dusk with palm trees in the background.
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Quiet Luxury. Lasting Impact.


This isn’t a quick fix or a trend.


It’s for purpose-driven women building something deeply meaningful in business, in life, or in the in-between, and who are willing to invest in themselves and their story.


It's for those ready to step into the most elevated version of themselves, committed to growth, and devoted to sharing their gifts in ways that create ripples of change.


It’s a space to slow down, to expand, to take up space, and feel the quiet luxury of being witnessed in your becoming.


If you feel that resonance, I invite you to connect.

Woman in red dress embracing juniper tree with eyes closed near Sedona red rocks at dusk.

Experience Upgrade:

Bring Your Business Bestie


Co-create your experience with a soul sister, each taking turns in front of my camera while supporting one another.


You’ll share the day, save money, and receive your own full gallery of images and intentional direction.


Because witnessing each other rise? That’s next-level magic.

Two blonde women in white tops sharing a smile at sunset by rocky shoreline.

When your story demands more:

Brand Video

From authentic iPhone BTC clips or cinematic sequences of you performing your magic, to full founder stories, that build deeper trust and connection with your audience.


See samples here.


Intrigued?


Book a Free call and explore what this could look like for you.


Intrigued?


Book a Free call and explore what this could look like for you.



Why choose me as your brand photographer?


I truly believe that the way you see yourself changes everything.


When you step in front of my lens, you're not just being captured as you are. You're anchoring into the woman you're becoming.


Blending my award-winning landscape photography with my passion for creating remarkable retreat experiences, my work is about more than just holding a camera. It’s about holding space, and creating an experience that helps you feel that wild and most expansive next-level You so clearly, so you can start being her now.


And when you do, your brand, your clients, your reality begin to shift in response.

Woman smiling and holding a DSLR camera outdoors near a lake at golden hour sunset.

What others say...

"She's Something Special"


"Working with Sara felt like one of those really unexpected, serendipitous experiences I’m so glad I said yes to.


Even though the location was new to her, she somehow knew exactly where to go, like she has this instinct for finding the kind of natural beauty that makes everything feel a little magical. You can really feel her background as a landscape photographer in the way she sees light, space, and movement… it’s not just about the person, it’s the whole environment coming together.


But honestly what stood out most was how she is to work with. The whole shoot felt easy and fluid, never posed or rigid. She has this really calm, grounded presence, but also a depth to her that makes you feel comfortable just being yourself. It didn’t feel like a typical photoshoot, it felt more like we were just exploring and creating in the moment.


If you’re looking for someone who brings both artistry and a really genuine, human approach to what they do, she’s something special."


- Shantal Noel, Relationship Therapist, California

Smiling brunette woman in white dress on a sandy beach at dusk by the ocean.

"The photos made me cry"


"Sara, I've gone over the photos about 3-4 times, cried two of the times... simply because of how beautiful these photos are. Thank you again for such an amazing experience working with you!"


- Evelyn Huyhn, Chiropractor & Coach, California

Joyful Asian woman in burgundy dress laughing on foggy beach during soft golden sunset light.

"Sara's work goes beyond images"


"Sara is a true professional. I met her during a VIP one-day photoshoot while moving through a period of personal transformation, and she captured a version of me that was just beginning to emerge.


Her work goes beyond images, she has a rare ability to reflect you back to yourself in a way that feels both powerful and honest.


I deeply appreciated her empathy, her warmth, and her genuine nature. It was such a pleasure working with her."


- Vita Frankowski, Relationship & Family Mentor, California

Blonde woman in white dress smiling beside rocky coastal formation at sunset by the ocean.

"Such a confidence boost!"


"I cannot recommend Sara enough, because no one has ever taken such beautiful photos of me. I can’t believe I waited until now to do this — I didn’t know it was possible to get photos this good. Wow. Just wow.


She is intuitive and unbelievably skilled with the camera, and from the very first moment, everything just felt easy.


Sara made me feel confident in front of her lens so I could relax, while also giving me the freedom to express myself in my own way. At the same time, she came with her own ideas for different poses and settings and had clearly prepared well. You can tell she truly knows what she’s doing."


- Sofia Franzén, Singer & Songwriter, Sweden

Confident woman in white shirt with arms crossed standing near a forest stream.

"I felt like a goddess"


"I had the honor of having a Branding Session done by Sara and I can’t recommend her enough! Throughout the whole shoot, she made me feel at ease, confident, and beautiful. I really felt like a goddess, as she guided me into poses that felt genuine, feminine, and natural.


She was so enjoyable to spend time with too - it felt as if we were old friends even though we had just met!


I’ve never had a session done just for me - only ever having done family photos - and having this time to myself and focusing on what I want my brand to represent was so meaningful! The final images she provided reflected my natural self and feel genuine, candid, and approachable, which is exactly what I was hoping to portray in my brand.


Thank you, Sara, for the amazing experience and gorgeous images!"


- Veronica Rae, Photographer, Arizona

Woman in yellow outfit sits barefoot on red rocks in Sedona, Arizona, with stunning red rock formations behind her.

"Magical experience!"


"I recently had the pleasure of doing a photo shoot with Sara and the experience was magical!


When I first met her, I liked her instantly. I found her to be very personable, down-to-earth, and easy to work with. Throughout the process she was professional, punctual, and well organized. She also has a great sense of humor and adventure.


Sara communicated everything clearly beforehand so I knew what to expect. During the shoot, she brought many creative ideas to the process while making the experience feel relaxed, natural, and fun.


The final images are gorgeous, and I’m super grateful to have such beautiful photographs to use in promoting my upcoming yoga retreat.


I highly recommend Sara to anyone looking for a talented and inspired photographer!"


- Siddheshwari Devi, Yoga Teacher and Wellness Consultant, Arizona

Joyful woman with curly blonde hair raises hands in prayer pose outdoors in a desert landscape at sunset.

"I'm speechless"


"Wow Sara, I'm completely speechless. No one has ever come close to capturing and sharing my story in a way that feels so beautiful and true. I've got tears in my eyes. You are amazing! "


- Antonia Frida, Published Author, France

Smiling brunette woman lying among vibrant red flowers beside a tree in a garden.

"I felt so good and comfortable"


"If you are thinking about getting your photos taken by Sara, absolutely do it! I did a personal branding shoot with her while on retreat in Tuscany and she is so gentle, kind and warm, and good at holding space.


She's an expert at what she does and the resulting photos were AMAZING.


Thank you so much Sara for everything you offer! "


Lori Voss, Founder at Zen With Voss, Germany



Smiling woman in yellow tank top with tattoos sits on yoga mat outdoors at golden hour.

"I felt beautiful for the 1st time"


"Sara's abilities are remarkable and her skills in bringing out the beauty and uniqueness in everything she and her camera catches is outstanding.


She captured both stills and video of me, and for the first time in 55 years, I was happy with the results of how I look!


She has a relaxed and easy-going energy that allows any subject to relax into the photoshoot and get out the best of them. It was pure fun and a true pleasure working with her."


Vered Neta, Author & Public Speaker, Spain


A cheerful woman with vibrant red curly hair and a red necklace smiles broadly outdoors against green foliage.

Now tell me,

Are you ready to be seen at the level your work deserves?


FAQ

Can I combine indoor and outdoor locations?

Absolutely. Your shoot can be a mix—whether that’s cozy moments in a lodge, a professional setting in your own space, or stepping outside into the wild. The story of your brand often lives in both worlds, and we can weave them together seamlessly.

What if I don’t know exactly what kind of photos I need?

That’s part of the process. We’ll begin with a conversation about your business, values, and vision. From there, I’ll guide you in choosing settings, moods, and styles that bring it to life.

I’m not used to being in front of the camera. Will you guide me?

Yes. I’ll gently direct you while also leaving space for natural moments. Many of my clients start out feeling nervous, but quickly find themselves relaxed, present, and even enjoying the experience.

How long is a branding shoot?

Depending on your chosen package, we’ll have anywhere from about an hours to a full immersive day together.

How do I know what to wear?

We’ll go through this together. I’ll help you choose outfits that align with your brand identity and feel natural to you. We can also mix styles—professional, cozy, adventurous—so your images feel layered and authentic.

Do you also offer video?

Yes, you can add a short brand story video to your package, or just a few clips of you in action. This brings another dimension to your storytelling and can be perfect for websites, social media, and presentations.

Do you retouch the photos?

Yes, with extreme care and attention. My approach is to highlight your natural essence, not to create an artificial version of you. The final images will look stunning and pro, while remaining real and true.

Do I get to select what photos I want?

Yes. Shortly after your shoot, I’ll send you a private online gallery where you can mark all your favorites. From there, I’ll edit and deliver the images you’ve chosen—so you end up with the exact collection that feels right for you.

What if I can’t decide and want more photos than what’s included in my package?

That happens often, and the answer is yes—you can absolutely purchase extra images if you’d like to expand your collection. Many clients find it hard to narrow down, and I want you to have the photographs that truly speak to you.

I’m just starting my business and don’t have much to invest. Are you the right photographer for me?

My work is designed for entrepreneurs who are ready to step into a bigger version of themselves and their brand. A shoot with me is more than photos. It’s an experience, a creative direction, and a powerful investment in how you present yourself to the world.

If you’re at the very beginning and resources are tight, I might not be the best fit right now. But if you feel called to elevate your brand with intention, and you’re ready for a premium experience that will serve you for years, then yes—you’re in the right place.

Your investment starts at 9,990 SEK (approx €900) for my entry level package, VAT excluded.

Where are you based and do you travel?

I am based in Boden, in the heart of Swedish Lapland.

While many clients choose to travel here for the immersive experience and wild surroundings, I also work with entrepreneurs across Sweden, and internationally.

To me there are few geographical limits — if your story calls for a specific destination and the project feels aligned, I’m more than happy to travel and help you bring your vision to life.

Can I book a shoot as part of a retreat or bigger experience?

Yes. Many of my clients love combining photography with reflective, spacious time in nature. If this speaks to you, let me know and I can share more about my retreat-style branding experiences in Sweden, and other breathtaking locations around the world.